Observing Beijing from within – with a focus on Dashilar and Baitasi neighbourhoods – this research explores the relationship between the Beijing Design Week (BJDW) temporary event and long-term urban transformations, oscillating between the physical dimension of the city and its representation. The work aims to reflect on the reciprocal intersection between culture – considered as a means of urban narration and images production, managed by different stakeholders – and processes of city regeneration, dealing both with political and social phenomena of gentrification, and spatial and architectural production.